Are you a content creator struggling to keep your audience and Google both happy? Are you worried that what Google likes, the audience doesn’t, and vice versa? If yes, then you need to understand both your audience and Google. Then, only you will be able to go beyond this dilemma.
Writing Google-friendly content can be a tricky task. You want your articles to be useful to your readers and draw them back time again to click on your links.
On the other hand, you don't intend to seem like an automated robot that spits out the same information. You can follow certain guidelines to let your readers enjoy your write-ups while Google is enlisting you higher on the Search Engine Research Pages.
1. Let Your Titles Pack the Punch
If you are a blogger, the chances are that you want to use catchy blog titles to attract more visitors to your site. After all, through your blog, you will be able to convey your message to your target audience and gain sales from it. However, to create and use nice blog titles, there are certain guidelines that you must follow.
A. First, you need to remember that readers do not care about your choice of words when it comes to titles. In another way, you should try to make your title as interesting as possible. Do not go too overboard, though, or your readers might get confused about what you are trying to say.
B. You should opt for a specific theme or use words related to that theme, but do not use all of them or synonymous words simultaneously.
Google-Friendly Quick Tip: While you keep your title in place, ensure that you have used your target keyword in it so naturally that your viewers don’t realize it, but Google does.
2. Structure Your Posts Well
A tip that can help you keep your readers happy is to make sure that you make them easy to read. This may get to sound like a very simple thing to do, but in fact, many people don't take the time to make their posts as readable as possible.
When you use text, you need to make sure that it flows well and that the font is bold and big enough so that the user can see everything easily. You should make sure that the result is attractive to your readers.
This means that you need to think about how you layout the information in your post and how you format it. It would be apt if you also were sure that the information is relevant to your readers. It would assist if you thought about what your goals are and write accordingly.
Google-Friendly Quick Tip: While doing the same, don’t forget to add semantic keywords with your target keywords. Let them be less enough to go unnoticed by the audience and enough to let Google notice them in your content.
3. Let Your Readers Follow Your Lead
One amongst the most imperative things that you require to remember about writing is that you have to create a good impression on your audience to be compelled to read more of what you have to say.
To do this, you have to learn how to let your content appeal to the reader. This means that you have to make sure that the content you write is written so that the reader can get to follow & understand.
Google-Friendly Quick Tip: While doing the same, insert your keyword smartly in the first paragraph itself only once. It will be enough for Google to give you priority over competitors (T&C applied).
4. Let Some Imagery Do the Miracle
You can incorporate imagery to create attractive blogs. Blogs are the new face of marketing, and as such, it is very important to ensure that you do things right to create the best impact on the reader.
It is the blogger's job to make sure that the images and other multimedia bits and pieces that he/she uses on his blog give an impressive appeal to the blog. If an image is not catchy and does not convey the desired message, you will fail in blogging.
However, while picking the images or the pieces that you would like to include in your blog, you must pick out images and posts appealing to the eye and do not carry any negative message with them.
Google-Friendly Quick Tip: While doing the same, don’t forget to connect your images with the respective reference links. You can even use meta tags to enhance visibility.
5. Don’t Make Your Content Too Promotional
When you read content written for marketing or promotion purposes, you will usually not feel that the content is talking about you. To let your content resonate with your readers, you must feel what they are feeling or thinking.
To do this, try to describe what you are doing, what you are feeling, or what you are seeing. Describe your content in a manner that makes you feel like you are there.
Google-Friendly Quick Tip: While you don’t want your content to look promotional, you can still add a hyperlink to any of your sentences that are defining your services or products. This way, you’ll make your content look good to readers and appear well to Google too.
Learning how to write content for people and optimize for Google is about getting to the right keywords and phrases. Doing this will allow Google to understand your articles and allow your site to come up higher on search engine results. But while optimizing for Google, you cannot take your readers or end-users for granted. Just be specific, follow your niche, solve general problems, answer your target audience's queries, and you’ll see how you can keep both (Google & audience) happy.